APSE Club Tours Since Year 2000 " We love What We do"


Asian-Pacific Student Enterprises (APSE) was established in April 2000, as a vehicle for referring international students studying in Sydney . We plan to expand both the numbers of students accessing our service and the number of businesses advertising in our publication. We will achieve this by utilising the strength of our student network and by developing a well-organised highly functional service that will benefit our clients, students and businesses alike.




apse group picture in 2000 apse group picture in 2000



Company Values Statement


APSE provides high quality services to help students and businesses by providing a professional service giving clear and useful information to its clients. We are genuinely concerned about student welfare and strive to give them the best possible opportunity of overcoming some of the disadvantages they face living in a new city .


We will strive to provide them with information on a wide range of services to improve there living and study experience in Sydney . We also strive to give our business clients value by actively promoting to students the services that they need and want.


APSE Team Work Year 2018







Mr. Phil Bromley


Name : Phil
Family Name : Bromley
Language: English

Position : Executive Consultance Director


1987 – 1991 Sonshine Tours,
Operations Manager and Coach driver to all areas of Australia including Tasmania on public tours and Group tours including, student exchange tours for Rotary.


1991- 2007 Scenic Tours,
Service manager opening a network of maintenance workshops for the fleet of 26 coaches, Moved into position of Operations Manager in 2000 which involved all rostering, of coaches, drivers and maintenance, Australia wide. Also included the conception and manufacturing of 5 star luxury touring coaches, the first with two doors and largest leg room. 2006 initiated the 4wd product, Outback Discovery and overseeing the 4wd vehicle building and itinerary consultancy.


2007– 2010 Port Stephens Coaches,
Operations of Newcastle depot incorporating school charters, snow tours, rail replacement and long distant express services.


2010- Northern Highland travel Coach Operations Manager


Pornpen Baikloy Thai local Thai guide in Queensland



Name: Vicky Baikloy

Language: English, Japanese, Thai

Background: I am from Thailand graduating from TAFE (Technical And Further Education)
Tour inspector is my job, I meet lots of people
I select the hotels, nice food and nice wine for our tours
Especially making sure everybody “ sleeps well and have good food and good wine”


Reservation Team in Queensland-Thailand
Marketing strategic, Tours planning, Package promotions
Problem solving & troubleshooting
Public Relationships
All tours itinerary Group travel Thailand Melbourne-Tasmania-Queensland-Whitsunday-New South Wales-Western Australia

Northern Teritory
Certificate II in Tourism (Sale/ Office Operations)
Certificate III of Tours Whole selling
Certificate III in Business studies (Office Administration)
Certificate IV Tourism (Guiding)
Certificate IV in Business
Diploma in Management
Bachelor Degree Civil Engineering
Master of Business Administration (Marketing)

Mr. Simon Williamson


Name : Simon
Family name: Williamson
Language: English Position : Product Executive Consultance Director Simon is one of Australia’s best-connected and most experienced authorities in tourism sales and marketing.

For the past 12 years he has worked in the Australian tourism industry, primarily as Group Sales Director of the Sydney Aquarium, helping it grow into a leading inbound marketing organisation.

Before moving to Australia he worked with a Japanese Inbound company and spent another six years working in both Japan and Hong Kong. He has a Masters degree in International Relations.

Simon’s specialty is the Asian market and he spends a considerable amount of time each year overseas with his extensive portfolio of clients. He is also very familiar with the European market (having grown up in England and Italy) and the American market.

He is a multi-lingual, dynamic and exceedingly charming operator. His rare and highly desirable depth of experience and breadth of contacts promise outstanding results for APSE TOURS



Rona Ho Kong Kong Guide



Name: Rona

Family name: Ho


Language: English, Chinese

Rona came from Hong Kong, speaks English- Cantonese- Mandarin.

I am working as head guide of APSE TOURS. I have studied in tourist information, service and tour guiding with TAFE (Technical And Further Education) , I have worked as a tourist guide for international visitors, come let us make some friends, have some fun travel.

Groups, incentives, conventions, FITs, VIPs
Hospitality desk
Meet and greet
Departure assistence
Commentary guide
Problem solving & troubleshooting
Cruise work


Advanced Certificate of Travel & Tourism
Senior First Aid Certificate
Certificate 4 Tourism (Guiding Golden Winner Awards in NSW)

Current member of the IATG (Institute of Australian Tourist Guides)


Jessica Aussie Guide spaking Cantonese


Name: Jessica

Family name: Ho


Language: Fluent English and Cantonese.

My Joy: Part time Guide in Sydney.

I am Jessica born in Hong Kong China, moved to Australia in 1995.
I am a very outgoing and motivated person. I will welcome you on board the tours.